Product Launches section:

Pre-marketing planning

At the

pre-marketing

phase there is a great deal to do in order to get matters sorted out for any new

product

service launch

- even if it is a simple line extension that you are launching. Many companies miss the opportunities presented to them during the

pre-marketing phase

as it gives them a golden chance to interact with staff, suppliers and customers to gain vital information about existing products and services, gathering useful information for

launch

purposes.

Pre-marketing planning

includes the entire gambit from

brand name nomenclature

(naming your product) all the way through to pricing of your product or service. Leaving aside everything in between for now (which equates to 98% of the

product launch

process) simply naming a product or service can have an unusually large effect on its take-up after

launch

, plus pricing correctly can make the difference between success and failure for a product or service.

There are classic examples of organisations both small and large, developing

brand names

at the pre-marketing phase which simply lacked foresight, or comical examples of organisations changing a product, service or company name with insufficient planning or corporate arrogance placed firmly above common sense or sound market research knowledge. For example, 'Nova' was seemingly a good name for a small car until the Spanish market was considered. Meaning 'no-go' the word Nova could not be used, instead the brand name Corsa was more appropriate. Similarly the Post Office had been an established brand name for many years in the UK and the sudden change to Consignia brought about a huge backlash from the general public for a number of reasons. Costing millions to implement, the name Consignia was dropped in favour of its original name, much loved by the British population.

The area of

pre-marketing planning

is so extensive that it is way beyond the scope of this web page. More importantly it is way beyond the scope of the average

design

communications agency

creative agency

marketing consultant

who may collectively have had little exposure to the unique area of

pre-marketing planning

and

NPD

itself within a client

marketing

environment.

To maximise the probability of success for your product or service during the

pre-marketing planning

phase and to ensure that you consider the essentials during product

launch

, give the experts a call now on Manchester +44 (0)161 234 0093.

Product launch services

and

pre-marketing planning consultancy

is available for international organisations via thinktank's Manchester head office. For SME companies requiring

pre-marketing planning support

, thinktank

marketing & advertising

agency services will deliver services to local companies within the Manchester, Greater Manchester, Merseyside, Liverpool, Wirral, Cheshire and Lancashire areas.

What we do for you

How to begin developing a launch

Launch programs

begin with careful

planning

. A clearly defined set of business objectives is required alongside a comprehensive evaluation of market conditions, external factors affecting success, competitor activity and a number of other key considerations also.

Planning for launch

is made easier when working with staff or consultants who will have a proven track record in launching products or services.

You will require a good understanding of

portfolio management

and need to know realistically how much you aim to spend on your

product launch

. Bear in mind that an average

product launch

budget is often exceeded by 30% due to unforeseen factors which may have been identified by having a specialist at hand earlier on during

launch process

.

For a full evaluation of your

product launch

needs from a consultant expert in

NPD

and

product launch management

, speak to the

product launch agency

who can help you get to market within budget and with maximum impact.

Pre-marketing activities

Depending on the size of your organisation you may have an extensive

pre-marketing program

already in place. Alternatively

pre-marketing

may be a concept that you have heard of but not yet put into practice.

Pre-marketing

is a mandatory part of the

product launch process

serving to iron out issues, formulate plans and activities which are based on good information and ensure that pricing for your product or service is set at a level to maximise demand at

launch

.

A well constructed

pre-marketing program

NPD

and

pre-marketing activities

will provide a strong base to rely on and improve the accuracy of your sales forecasts and

marketing

spend during the crucial periods.

Pre-marketing

protects your company allowing you to concentrate on cash flow and sales activities during

launch

phase. Don't get distracted by lack of planning, access a

pre-marketing support service

provided by the experts in

product launch marketing

. Call thinktank on Manchester +44 (0)161 234 0093.

Pre-marketing consultancy services

are provided by thinktank marketing as an integral part of its

NPD services

for clients.

Pre-marketing services

can be integrated with other activities including

strategic marketing consultancy

, general

marketing agency services

design agency services

advertising agency services

web agency services

video production services

, to provide the turnkey solution you need for success.

Take advantage of thinktank's

pre-marketing consultancy services

and incorporate them into your product or service

launch

activities. For confidential advice and assistance and to find out more about

pre-marketing

and how it can help you, speak to a

marketing consultant

now.

Strategic marketing planning

, also referred to as

strategic marketing

is a general term used to mean analysis and planning of overall

marketing activities

for a product, service or company. In its purist form

strategic marketing

concentrates solely on

marketing strategy

Strategic marketing experts

are mostly found at

expert marketing consultancy

organisations and rarely enter the domain of the

design agency

communications agency

. That's why thinktank

marketing

is so unique.

Strategic marketing planning

is provided as a core service by thinktank

marketing & advertising

in addition to backing up other services provided by the company.

Strategic marketing consultants

can help you during product or service

launch

development and with your overall

strategic marketing challenges

, in developing robust strategies for long-term growth. To speak to a

strategic marketing specialist

call thinktank now on +44 (0)161 234 0093.

Pre-marketing consultants: locations

Pre-marketing consultancy services

are provided for global and SME clients. Global services are provided for companies throughout the world. For SME companies looking to use thinktank's

pre-marketing consultancy service

, this is available to local organisations within the Greater Manchester (including Wigan, Bolton, Bury, Oldham, Rochdale and surrounding areas), Merseyside (Liverpool plus all surrounding areas including Southport), Wirral, Cheshire (including Stockport, Chester, Altrincham, Warrington, etc) and Lancashire areas (including Lancaster, Preston, Wigan, Ormskirk, Blackburn). Speak to thinktank

marketing

Manchester now on +44 (0)161 234 0093.