Planning is essential to

catalogue design

. If you’re producing a new

catalogue

then there may be a temptation to underestimate the amount of planning required and therefore, the total time it takes to create your printed

catalogue design

.

For clients with existing

catalogues

, the process may be a little more straightforward as you will be familiar with what you need to achieve in order to get your

catalogue

ready on time. For example, you’ll probably have a good idea of what sections are needed, the products and copy for each product, plus what additional extras are required. When thinktank takes over an existing

catalogue production

, the team works with you to ensure that your ideas are incorporated into the

new catalogue design

.

For new

catalogues

, thinktank will work with you in developing a strategic plan for your

catalogue production

, helping you to make informed decisions at every stage. If you’ve never produced a catalogue before, thinktank will explain every facet of the process, from planning through to print. Call thinktank marketing & advertising now, on +44 (0)161 234 0093 for more information.

Whilst you’ll already appreciate the art of good photography for brochures, web or advertising, product or

service catalogues

also require good quality imagery in order to work effectively.

There are several distinct types of

photography

, abstract creative photography, still life photography, location photography, clothes photography, food photography and product/service photography to name but a few. There are are numerous ways of creating visually effective studio pack shots , lifestyle shots, room simulation photography, etc, however what is important is the quality and consistency of photography throughout your

catalogue

.

For clients working with higher budgets, it’s easy to produce stunning photography, whatever the project as their generally is more time to get the desired results. The real challenge comes is in the art of

catalogue production

for clients with a limited budget. There are a number of ways to maximise your production quality, without breaking the bank, however, thinktank marketing would suggest that unless you’re a genius with a camera and have ample experience in taking commercial photographs, some things are best left to the professionals.

thinktank can provide every style of photography, from sumptuous location shots, aerial photography shots through to in-house training for companies requiring several thousand shots per year. Whatever the catalogue or photography budget, thinktank will help you get the best results. Call thinktank now on Manchester +44 (0)161 234 0093.

Do you need a dummy? We’re not asking about your age here. Put simply, we can create a blank

catalogue

for you, the same size, shape and paper weight as you’ll be presented with after the end of your print run. The difference with a dummy is that you can have one at the start of the process, to give you an idea of what you’re going to get when it’s finished.

When it comes to

catalogue design

and

catalogue production

, thinktank marketing knows how! Call Manchester, +44 (0)161 234 0093, for further information.

One of the common questions thinktank

catalogue design

consultants are asked frequently is ‘what is the most cost-effective method for

catalogue printing

?’. The simple answer is that it depends on the quality of

catalogue

print you want, the number of catalogue pages and the quantity required. Whilst this probably isn’t the answer you’re looking for then let’s take a look at the most common printing techniques used in

catalogue design

and

catalogue production

:

Cold-Set Web Press Catalogue Printing: A typical cold-set web press does not include a heating unit so the printed ink must air dry and therefore can only print on uncoated papers producing a somewhat dull, blurry photo reproduction for catalogues. Cold-set web presses are smaller and simpler than heat-set web presses, costing less and requiring less setup time. Therefore it is a good press for very small quantity catalogue print runs starting at 1,000 copies. Once the quantity reaches about 15,000 to 20,000 however, the greater speed of the heat-set web press will begin to be less expensive.

UV Ink Cold-Set Web Press Catalogue Printing: This rare hybrid of the cold-set web press uses high intensity ultra violet energy to cure ink on the paper. UV is environmentally friendly and can be used on a variety of paper grades and types from newsprint to gloss coated book stocks. Because it can print on gloss or coated paper and still has the lower cost and setup time the UV Ink Cold-Set Web Press is an excellent press for very small quantity catalogue print runs starting at 1,000 copies. Once the quantity reaches about 15,000 to 20,000 however, the greater speed of the heat-set web press will begin to be less expensive.

Sheet-Fed Press or Litho Catalogue Printing: As its name implies this press is a traditional low volume press that prints on pre-cut sheets of paper. Because of its more precise printing method a sheet-fed press produces the sharpest catalogue printing of these three press types. It can print on a wider variety of paper weights. However, because of its slower speed it is the most expensive of the catalogue print methods, and is generally only used for small print runs or catalogue jobs requiring the best printing. thinktank produces litho catalogues and can advise you on the benefits of using this technique, which is advantageous for smaller runs.

Catalogue design

and

catalogue production

services are available for UK & international clients via thinktank marketing's Manchester head office. SME

catalogue design

and

catalogue production services

for companies based in the Northwest are also delivered through the Manchester office. SME services are available to companies in the following areas:

Greater Manchester, Merseyside, Wirral, Cheshire and Lancashire

. Call Manchester +44 (0)161 234 0093 for additional information.