Advertising section:

Where to advertise

For clients new to

advertising

, this is often the million dollar question. And, even if you're au fait with

advertising

and understand the optimum publication channels in your industry or market sector, there is still the question of advert positioning, media planning and determining the right publication frequency to deliver results for the minimum of advertising spend.

In the majority of cases where advertising is used as the sole means of promotion, it can be extremely ineffective, especially when out of sync with other forms of marketing promotions such as direct mail, investment in web services, or any of the other common elements of the promotional mix.

It's true to say that

advertising

can be a highly effective, cost efficient way of reaching a wide audience quickly, however if you're campaign is designed purely to gain brand awareness then you are going to need to concentrate your efforts on how to convert 'awareness' into tangible business - because customers generally go through the buying process prior to making a decision,

advertising

plays only a small part in the overall buying process.

For clients looking to review their

advertising

activities, or if you are intending to start out for the first time using

advertising

, you've picked the right company to come to for advice. Once thinktank marketing’s team of

expert advertising & marketing consultants

have analysed your full requirements, a robust campaign can be developed, producing high impact

ad campaigns

, developed by Manchester's full-service marketing & advertising agency -thinktank

marketing

. Contact an expert now by calling Manchester +44 (0)161 234 0093.

What we do for you

The right place to advertise

One of the largest investors in

advertising services

in the UK is the

advertising

industry itself in self-promoting

advertising

. Although this sounds strange at first, just think about the number of calls you receive every week from companies selling

advertising

space. Get the picture? Professional advice from an

advertising agency

like thinktank

marketing

will ensure that your judgement is never clouded and based only on intelligence analysis.

Budget, industry sector, business objectives, ROI, plus many other factors will help determine the right place for you to

advertise

and the level of investment to commit for

advertising

overall. thinktank's Manchester-based

advertising consultants

can assist in the development of your

advertising

and promotion program.

Managing advertising budgets

As a respected

advertising agency

, thinktank

marketing

has access to highly competitive

advertising

rates and incorporates a rate negotiation service when managing client

advertising budgets

. thinktank will develop a winning campaign for you together with providing advice and guidance on getting the most out of your

advertising

budget.

With the backing of a full-service

marketing agency

, thinktank

marketing & advertising

can assist you in the development of optimising your promotional mix to balance

advertising

spend with other promotional elements, giving you a more refined approach to the

marketing

and

advertising

of your company, brand, products or services.

Advertising campaign management

There are several models and internal company techniques used for managing

advertising campaigns

and associated budgets. If you're already using a sophisticated system which is tried and tested over a number of years, then it would be wise to continue with what you're already doing.

For clients in the formative stages of

advertising

, having expert assistance from an

advertising agency

like thinktank can help you develop sound methodologies for managing your

advertising campaign

. Call the experts on Manchester +44 (0)161 234 0093.