Product Launches section:

Product launch management

is the art of taking the initial ideas about a new product or new service and taking them directly to market in the form of a new product or service.

Marketing

agencies use the term

product launch

interchangeably when discussing

NPD

(

New Product Development

pre-marketing planning

, the

launch event

itself, creation of product

literature

, development of a

press pack

or, any number of similar initiatives taking place before, at, or immediately after product launch. Each of these areas are very different in nature and this section aims to detail the management of the

product launch

process itself - from initial conceptualisation about a product or service through to its launch in the market.

Ask any

marketing

undergraduate about launching a

new product

service

and they'll probably chirp up with the name Ansoff, which basically means looking at a

new product launch

new service launch

into a new or existing marketplace. Also Ansoff details the ability to

launch

an existing product into a new market and demonstrates the possibility of launching a

new product

new service

into a completely new market (diversification). Theory aside, it is more likely than not that you will be

launching a new product

or new service into an existing market that you know about. This isn't a hard and fast rule however the majority of calls to

marketing agencies

in the UK (when enquiring about

product launches

) are in relation to developing a new product for existing markets.

thinktank is one of the few

marketing companies

which provides a complete service for

product launch management

. Assistance with naming your brand (brand name nomenclature) is provided together with a

full creative service

to develop a

brand identity

for your new product or service. A full range of

strategic marketing services

provided for

NPD

(

New Product Development

) sits within the same framework as

design

and

advertising support

. This means that

marketing planning

and

creative services

can coexist seamlessly during the

product launch management

stage, keeping your new

product launch

plans under wraps, reducing costs through improving efficiencies within the development process and speeding up the time to market.

Elsewhere on this site various aspects of

product launch management

are touched upon lightly. For a more comprehensive look at your

product launch management strategy

or to speak to a

marketing consultant

from a reputable

marketing agency

based in Manchester, speak to the

product launch management specialists

now. Call the best

marketing agency

in Manchester +44 (0)161 234 0093.

What we do for you

Product launch management services

are available to companies with or without a

marketing department

marketing team

. Companies looking for a

full product launch management service

can choose to work with a

marketing

brand consultant

from thinktank without the need to go through a recruitment agency.

Product launch management services

from thinktank can add significantly to clients with or without

marketing teams

as the

product launch management consultants

have extensive experience in launching products UK and international scale. Contact thinktank marketing now speak to a

marketing consultant

about your

product launch management

needs. Call Manchester +44 (0)161 234 0093.

Product launch: the essentials

Very often companies have many of the in-house essential ingredients required to launch a product successfully. Very few companies possess the calibre of staff with all the key ingredients (unless of course you are a large multinational organisation employing highly experienced individuals who are responsible for

launching

products already). The key ingredients are enthusiasm, extensive knowledge of

product launches

, a good grasp of

strategic marketing

, understanding of how competitors react during product

launches

brand name

nomenclature ... and more than 20 other key factors.

If you already have all the vital ingredients on board then you have expert team available to meet your needs already, or your company who specialises in

product launch consultancy services

like thinktank! However, if you need a modicum of help towards getting your

product launch

in order and making it a real success, then speak the experts at thinktank. Call +44 (0)161 234 0093.

Managing the marketing budget

If you have an accomplished background in

product management

then you are likely to know how to optimise the promotional mix for an individual product or have the aptitude to manage multiple

marketing

budgets. Whether you have this level of understanding or you're the owner-manager of a growing business you could undoubtedly benefit from thinktank

marketing

marketing budget management services

.

With expertise in client and

agency

side

marketing

your

marketing

budgets will be reviewed and optimised to give you greater purchasing power and improve efficiencies.

Marketing budget management services

are available for single product or entire product portfolios. Contact thinktank marketing now to speak about your

marketing budget management

needs.

Managing staff during launch

Product launches

require careful management of staff across the organisation. Good communication is essential as is the need to clearly illustrate how a new

product launch

is likely to affect a company, its departments, workload and other factors which may also be important.

thinktank has been asked to manage

internal marketing issues

on a number of occasions for clients during the actual launch day itself or prior to launch which leads to improved efficiencies and high levels of motivation throughout the company. If you believe you would benefit from an

expert consultancy service

taking care of

internal marketing

during the

product launch

phase or the day of your launch, call the

product launch experts

now on Manchester +44 (0)161 234 0093.

How to make launches successful

Some organisations believe that it is important to get everything right during a

product launch

whilst others concentrate solely on launching the product itself and improving sales. thinktank takes a holistic approach to

product launches

preferring to work with organisations from conceptualisation through to

pre-marketing

launch

and

post-launch

. A successful

product launch

depends on understanding entirely what the market needs, how the competition will react and how to position and price your new product or service. And unless you're in introducing a new commodity then

branding

will be important too; which is a lot more than just thinking about how good a new logo looks.

There are literally hundreds of considerations to take into account throughout the

pre-marketing phase

and at

launch

and this is before you begin to consider

internal marketing issues

press management

PR

and accurately budgeting and forecasting for likely eventualities along the way. It would be possible to write 50,000 words alone on the subject of making

product launches

successful however the best way to find out how to do it is by calling the experts - thinktank

marketing

on Manchester +44 (0)161 234 0093.

Product launch consultants: locations

Product launch consultancy services

are provided for global and SME clients. Global services are provided for companies throughout the world. For SME companies looking to use thinktank's

product launch consultancy service

, this is available to local organisations within the Greater Manchester (including Wigan, Bolton, Bury, Oldham, Rochdale and surrounding areas), Merseyside (Liverpool plus all surrounding areas including Southport), Wirral, Cheshire (including Stockport, Chester, Altrincham, Warrington, etc) and Lancashire areas (including Lancaster, Preston, Wigan, Ormskirk, Blackburn). Speak to thinktank Manchester now on +44 (0)161 234 0093.