Product Launches section:
Marketing agency services for product launch & service launch
If you are fortunate enough to have started out in your career as a brand or product manager then you may have witnessed the art of the '
product launch
' one or maybe a number of times. For those of you lucky enough to have been actively involved in aproduct launch
during your tenure in product management then you'll appreciate the skills and planning involved in taking a product to market successfully.The principal and senior marketing consultants at thinktank
marketing & advertising
have personally managed more than 25 majorproduct launches
whilst working in client sidemarketing
positions at a variety of levels from product manager up to marketing director. Additionally, the principal and senior marketing consultants have also been integrally involved in thedevelopment
andlaunch
of numerous products and services for clients while working at thinktank.If you are currently setting out on the process of
NPD
(New Product Development
) then you may already have experienced a number of challenging decisions that you must make, with every decision forming an important part of theproduct launch phase
.Brand name
nomenclature (giving your product or service its all-important name),trademark application
,market research
,customer research
,pre-advertising research
,financial forecasting
, developing themarketing plan
, planning aproduct launch event
, developingmarketing materials
, developing anew product logo
, adding to your existingwebsite
(or opening a newmicro-site
), developing aPR strategy
, working out theoptimum communication objectives
, are just a few of the things that you will have to consider during the process of planning yourproduct launch
.Undoubtedly whatever the stage you are at during
product launch development
you would be wise to consider the assistance of an expert inproduct launch marketing
andproduct launch planning
in the development of your new product or service.Product launch marketing
experts at thinktankmarketing & advertising
will add true value prior to product launch at theNPD
(New Product Development
) phase right through to the post-launch phase where it is essential to keep the momentum going in the right direction.thinktank is aware that many organisations have no formal approach to
product launch
orservice launch planning
and is able to step in during the run-up to launch to make everything go more smoothly and to inject extra support and guidance when needed.After reading this if you believe that your