The published rate at which a newspaper, TV or radio station sells advertising space or time is known as the rate card price. An advertising agency or marketing company may use a published rate card for services provided. Design agency services are also provided in the same way. A web site design company will generally also have a rate card.
Changing the name, image or logo of a current brand on the market is known as re-branding. Rebranding often requires input from a reputable marketing agency with on-board marketing services such as thinktank Manchester. Web site design re-branding for example the re-development of a company website can be included as part of the re-branding process.
An economist's technical description for a period of negative economic growth which impacts heavily on to local economy of a country. The common criteria used to define when a country is in a recession are two successive quarters of falling GDP or a year-on-year fall in GDP.
The way customers buy products or services based on their beliefs about a product or company and their relationship with that brand or company. The web and growth of websites has in some ways destroyed r relational purchasing which is an 'emotional' purchase. Web site design companies providing a full-service offering can develop web sites for clients can help with making an attachment to the client and promoting relational purchasing behaviour (see transactional purchasing for contrast).
Marketing by development of relationships with customers through tactics like mailings, clubs, magazines etc. The marketing relies on building an effective database of customer and their needs. Relationship marketing specialists at marketing companies such as thinktank marketing can help in the development of relationship marketing strategies. Web site design companies with a full-service provision like thinktank can assist in developing strong relationships online for clients also
An individual or company employee who completes a request like filling in a form, taking part in market research or returning a reply from a mailshot. A web site design company like thinktank can help in the development of web site or general online respondent-driven campaigns.
A reply paid card or device used to collect data or gain further interest / sale of a product. Response driven campaigns can also be created by a web site design company for online promotion and information gathering.
The development of a plan outlining the optimum way to attract customers, including store position, layout, store design, services offered, advertising and promotion budget. A web site design company such as thinktank has a similar approach to online e-commerce store development for retailing websites.
