Marketing Services Glossary

An expression used in data management, by marketing companies and in general business. Data collection defines the term as the carry-over effect seen when data with sample error is used in other calculations. In business or when used by a marketing services company, the term often refers to the added effect of one thing upon another. Web design agencies for example who participate in PR activities such as online PR can get a Halo effect from client PR promotion by increased site traffic from online publications etc.

Goods like home furnishings, hardware, finishing and appliances. These goods may be sold through traditional retail outlets or via the creation of e-commerce websites by web design agencies.

Sales behaviour that can be interpreted by the customer as aggressive or which places undue pressure on the customer is known as hard selling. Unlike marketing which places the emphasis on satisfying customer needs, hard selling relies on high-pressure selling techniques to gain business. This technique is generally reserved for face-to-face sale situations rather than online. However, hard sell can be used by web design agencies in a number of ways.

Harvesting is strategy used when a company is in need of money or forecasts a downturn in the long-term market. The company usually maximises the amount of turnover from a product by a variety of ways, such as lowering the price, saturating the market etc. to achieve this. For example Manchester web design agencies may consider adding SEO at a drastically reduced price or may add additional value to services in order to generate additional market share.

The main heading of an advert or a newspaper article is known as the headline (not to be confused with mast head). And advertising agency will use headline along with a visual image which are both designed to grab attention. Headline is also used by web design agencies either within the main banner or below.

(See Maslow)

A sales ratio term used to express the number of customers converted for every business telephone call made (it can also be used to refer to business meetings etc). It rate can also be measured by web design companies in Manchester such as thinktank or provide traditional and online consultancy services.

Online marketing consultants and online marketing agencies sometimes use the term 'hits'. Web design agencies in Manchester also use the term hits. The term hits is often confused with website visitor numbers as technically hits or website hits refer to the number of different elements on the page are activated when visited by a web visitor. For example a website company may claim that a particular site and have 1 million hits when in fact it may have only had 10,000 visitors during the same period. Website hits are best analysed by referring to website trends by website design agencies or online marketing consultants rather than stating actual numbers which should be left to PR companies to communicate instead.

Looking at future developments, opportunities and threats is known as Horizon scanning. Horizon scanning may explore existing issues and trends, as well as identifying new or potential issues. This is a term which is rarely used in the boardroom were well-known in marketing textbooks, therefore it is unlikely that a good marketing consultants would use such term during meetings.

The acquisition of businesses in the same market place to strengthen the business and reduce competition describes the process of horizontal integration.

The place or company where a web site is stored so that people can see the site when using the Internet. Website hosting is available in a number of different types from a shared commercial server which is used by small companies and web design agencies to provide a cost-effective website hosting services. Quality web design agencies will also provide dedicated web hosting services for client website and co-location services within their standard web agency products.

Delivery of goods or literature to the consumer's front door is known as house to house distribution. This is a traditional method of promotion and service generally not provided by certain types of marketing and advertising related companies such as web design agencies.

E-mail with graphics/pictures used for promotion, usually sent by the thousands. HTML e-mail may also form the basis of customer newsletters or new product offers. Good web design agencies providing online marketing services such as thinktank marketing can provide HTML e-mail services for large organisations although companies in Manchester, Liverpool, Cheshire, Lancashire or surrounding areas of Northwest England.