And organisation's overall aims or the specific aims of a department, product etc are known as 'objectives'. Objectives are more meaningful when they are measurable and set within a defined time period. A company may have off-line and online objectives which are entirely different. An experienced online marketing consultants will generally assist with online objectives.
Original Equipment Manufacturer - companies that buy other companies goods to make its products. PC manufacturers (Digital, Dell, IBM etc.) are examples of OEM. OEM products can be marketed traditionally or online, with online marketing consultants responsible for web based activities.
Offensive marketing is the defined process of attacking a particular market or competitor to gain additional business or to accomplish a set objective. Offensive marketing can be off-line or online, with online marketing consultants turning to deal purely with offensive marketing online.
Online refers to an activity on the Internet. Online is used as a prefix for many terms including online marketing (which is the domain of online marketing consultants or online marketing strategists), online transactions which are financial purchases of goods or services over the Internet, online marketing etc.
A company's organisation chart is technically known as an Organogram. These charts can be used for traditional companies or for companies which are purely Internet-based. Online marketing consultants are generally best placed to provide advice about the optimum team setup for Internet-based companies.
