Marketing Agency, Advertising Agency & Design Agency Glossary

A mulitstep approach to business looking at a company's macro environment such as its customers SIC code and size of the buying firm through to micro issues such as order size and urgency. Marketing services organisations for example, thinktank can help with your macro or micro segmentation issues.

This looks at larger marketing issues such as the economy, political situation, changes in legislation etc. on a broad level. A marketing consultant from a reputable marketing company or marketing services organisation can evaluate a Macromarketing position for an organisation.

A database of individual home addresses where the occupiers have elected not to receive unsolicited direct mail. By law, marketing services companies, design agencies or advertising agencies must wash their lists against the mailing preference service database in order to comply with direct marketing rules.

A measure of how many outlets in a given area (compared to the total number of outlets) stock a product. Market coverage can also be used by advertising agencies or marketing companies to denote the amount of advertising spend, media coverage or share of voice of a product promotion. Market coverage is a loosely used term the majority of situations outside the marketing services industry.

Market development is a phrase used by marketing services companies or marketing consultants when they talk about developing a particular market place (market education) or a product's growth within a specific market or market sector.

The launch of a new product into a new or existing market by an organisation is known as market entry.. A different strategy is required depending on whether the product is an early or late entrant to the market; the first entrant usually has an automatic advantage if the company is sufficient finance spend on marketing services or advertising agency campaigns, while later entrants need to demonstrate that their products are better. Market entry or the barriers to market entry considerations that a marketing consultant or marketing services organisation must factor in to their marketing analysis.

An analytical technique used by marketing services experts to express two or more factors into numerical form. This can be used for considering important areas such as targeting.

The market leader is defined as the company with a product or service the highest market share within a specific market sector.

Market penetration is the measure used by marketing companies or marketing departments to indicate the market share of a product within a particular market place. Market penetration strategies aim to increase market share whilst marketing consultants or advertising agencies to earn may wish to simply defend market share from the competition in an aggressive market place or where the market leader is under fire from the competition.

The process of selecting methods of gathering, recording and analysing market data for marketing purposes used by marketing services organisations.

A market segment is a group of customers in a market with a defined set of needs. Markets usually have a number of these groups and thus are called segments. Further subdivision of segments is known as market fragments. Marketing consultants or marketing departments will use market segment analysis to develop campaigns with an advertising agency or design company.

The process of looking at the different customer needs within a market and dividing them into different segments based on these needs. (see market segments) is known as market segmentation. A good reputable agency in cities such as Manchester or Liverpool should be able to provide marketing consultancy advice about market segmentation.

The percentage of unit or ' sales of any product within its market is called market share by marketing services professionals.

(Not the technical definition) The process of managing a company's products or services to maximise the profitability of the company (unless the organisation is non-profit making) . It evaluates current and changing customer needs and market conditions to develop new products or services. The process ensures that all aspects of the product, optimum places for selling, setting prices and its promotion, are conducted in the best way. These same principles are also applied to existing products and company portfolios.

Full-service and non full-service. The majority of marketing agencies or marketing companies provide a high level of marketing services and expertise on marketing matters. A full service agency, like thinktank marketing provides full service in-house with expert understanding of marketing strategy, design agency services, online marketing strategies, video production & multimedia services, web site & development, product launch marketing and direct marketing / database development. Thinktank marketing provides services for global organisations or local companies within that Liverpool, Lancashire, Cheshire, Wirral, Greater Manchester, Merseyside and central Manchester areas.

A marketing audit is generally undertaken by a marketing consultant who evaluates current marketing plans and marketing activities for a company's product plans, marketing plans and other ancillary marketing activities. Reputable companies within the Manchester or Liverpool areas to provide marketing audit services.

Any information used or required to support marketing decisions is known as marketing information within the marketing services arena. Marketing information can be gained from internal staff, internal departments or external sources such as suppliers, customers, channel partners, marketing companies or good advertising agencies like thinktank marketing.

Assigning financial resources to the various elements of the marketing of a product or service. The four Ps: Product, Price, Place and Promotion are all allocated a marketing budget for marketing purposes (also see promotional mix). A marketing mix can be created, managed or further developed by a marketing services organisation.

A detailed instruction plan outlining the methods needed for a product to be successful within a market. The marketing plan which can be constructed by an internal marketing Department or marketing company such as think tank marketing (operating in Manchester, Liverpool and throughout the Northwest of England) evaluates market conditions, previous sales history, SWOT (see SWOT analysis), and future product promotion plans. This document is usually for one product or a group of products, however, in smaller businesses it may form the entire company marketing plan.

Marketing strategy defines the way in which an organisation will achieve its marketing objectives for a specific product, service or indeed the activities of the company as a whole. Marketing strategy and marketing objectives are commonly confused and the term strategy is used in business speak sometimes to simply denote tactics. A good marketing services organisation can determine the optimum strategies or marketing strategy required to take a business forward.

In marketing terminology mark-up is the percentage profit added onto goods or services. Mark-up is best examines by marketing consultants evaluating the optimum pricing point, rather than the finance department simply stating what the markup should be.

A well established theory of Abram Maslow that examines the way humans are motivated and seeks to explain their aspirations. A good tool for use by marketing consultants, advertising agencies and sales training professionals.

The analysis of client needs by a marketing company or advertising agency for subsequent purchase of advertising space on behalf of the client.

Media mix is used by a good advertising agency to determine the optimum balance of advertising spend across the available media.

A merger is the formation of a single company from two or more existing entities whereas and acquisition is the procurement of a company by another. Mergers and acquisitions are generally made to improve financial stability, increase access to new markets or to a different part of the supply chain or to add additional mass to an organisation by increasing its size or market power. In extreme cases mergers or acquisitions may be referred to the CC (Competition Commission, formerly the Monopolies & Mergers Commission). Marketing consultants or marketing companies employing experts in exit strategy marketing can assist with the development of exit strategies to facilitate mergers or acquisitions. Thinktank marketing provides exit strategy marketing services through it Manchester head office branch.

In mission statement is a public statement of a company's intent. This includes the purpose and strategic aims of the company. The mission forms the basis for all company activities.

Multimedia Message Service. Text, audio, graphic and video messages sent by mobile phones, or other compatible devices, over a mobile telephone network. It is an example of marketing services provided by mobile providers which generates a premium revenue stream.

The act of a company having one or more products in the same competing market. Soap powder and shampoo manufacturers provide good evidence of this. A multibrand strategy can be used to take market share within a particular market segments or as a marketing strategy to keep the competition at bay. For a full evaluation of multibrand strategy options for your organisation a reputable marketing company such as thinktank marketing services in Manchester to provide this service.

An organisation providing 2-D and 3-D interactive presentations for use with computers, web sites and touch-screen kiosks. These agencies rarely deal with traditional design or marketing services however thinktank marketing is a reputable multimedia services organisation with in-house marketing, design services, web services, video production services and programming skills.

A term used by an advertising agency or marketing services company for various things including a product that has more than one layer of packaging, such as a foil container inside a cardboard carton. Packaging design specialists are under increasing pressure to provide design services for reducing packaging through downward pressure from ethical marketing consultants and the growing trend for environmentally friendly packaging.

A research method where a representative of the market research company or marketing services organisation will pose as a customer to assess the level of service provided by a company.