People who will not buy a product until after it has become well established or owned by a great number of people known to marketing companies or marketing services organisations as laggards.
A principal often used by marketing consultants from a marketing services organisation which states that there is a point after which adding things like product features or increasing quality will not be worthwhile as there will be a low return for the company in doing this.
The evolution of a brand from its launch (birth), through to the end of its natural life where the product is deleted from a company's portfolio. There are different kinds of product life cycle depending on the market however and life cycles can range from as little as one year in a high tech environment like computers through to many decades. The life cycle is characterised by a period of slow growth at launch, followed quickly by fast exponential sales growth. The growth in sales slows at the product reaches a maturity phase and later goes into decline. This is then followed by product withdrawal for financial reasons. Product life cycles or the domain of marketing consultants working marketing services organisations.
And advertising agency or design company, for example Manchester's thinktank marketing considers Lifestyle to be the way an individual choose to live their life. And individual's lifestyle reflects on their consumer buying behaviour and attitudes, therefore marketing services companies make target through advertising services aspirational design which appeals to a particular target segment with a certain lifestyle values.
A marketing services or marketing consultants term for a new product that carries the name of an existing brand. A line extension generally will bek a new sizes, taste, colour etc, of an existing brand..
A term used by design companies or design agencies to describe the process for printing what is called the 'traditional' way. When providing marketing services for print, most printing of promotional brochures is done in this way (see also digital printing).
A method used by marketing consultants or relationship marketing specialists to denote a scheme for building relationships with customers by obtaining detailed information about their habits, rewarding the for buying from your business and attempting to stop them switching business to a competitor. Loyalty schemes are a worthwhile investment and represent good value marketing services as the results can be easily monitored.
A graphic, usually consisting of a symbol and/or group of letters, that identifies a company or brand. Design companies providing design services will generally create a brand logo with the assistance of a marketing services specialists such as a marketing consultants.
