Market research used by market researchers on marketing consultants to generate detailed information rather than numbers or percentages is known as qualitative research.
A method of usage qualitative research as a primary tool in order to develop the ideal way to carry out quantitative market research. Marketing consultants also use this method of research.
Market research used to generate a numerical evaluation of a given parameter in a market place like 'awareness', number of times used etc. Marketing consultants can generally direct, analyse and implement finding from quantitative research ' giving marketing consultants more information to make a strategically sound decision.
