Marketing Services Glossary

Early adopters is a marketing term used by marketing companies or by an advertising agency for people who buy a product at a very early stage after launch - before mass take-up of a product but after the innovators who will buy at an earlier stage.

Early majority and late majority terms used by marketing companies personnel to describe people who will wait to buy a product until after it has been tried and tested by the innovators and early adopters but buy before the product has become well-established.

The exchange of money (and data) via the Internet to buy goods, gain information from remote sources and transfer money (on-line banking) is known as e-commerce. Online marketing companies generally only used to term e-commerce to refer to websites which sell goods or services. E-commerce management comes under the domain of a online marketing consultant, a web design company, web design agency or marketing consultancy providing e-commerce services.

EVA or Economic Value Added is an estimate of economic profit after corrective adjustments to GAAP accounting, including deducting the opportunity cost of equity capital. This is a term used by economists rather than by marketing companies.

ECR is a demand-based system for replacing goods depending on buyer activity to determine re-ordering of goods. This is generally outside the domain of most marketing companies.

Exchange of data between companies to facilitate day-to-day business. Marketing companies conversed regularly about EDI in practice.

(Electronic Fund Transfer at Point-of-Sale) Selling products to consumers by electronically taking money at the point of sale , e.g., supermarket checkout. Speak to one of the reputable Manchester marketing companies regarding any aspect of point-of-sale marketing.

Elasticity measures how increasing or decreasing the price affects demand for a product. Elasticity is used by both marketing companies and economists.

Affirmation, usually from a celebrity, that a product is good. Celebrity endorsement is used by marketing companies or an advertising agency to align the brand values of a particular product or service with those of the celebrity.

Someone who sees an opportunity and risks their own money to set up a business organisation is said to be entrepreneurial or an entrepreneur. Entrepreneurs will often seek the assistance of marketing companies to realise their goals.

Ethical marketing takes into consideration social, ethical or community-based values in the development or marketing of products and services. The terms being hijacked more recently and with individuals selectively talking about corporate social responsibility, cause-related marketing or other similar terms to define ethical marketing. However, whilst this serves to assist larger organisations with large marketing departments or HR resources it does little to benefit a small organisation who has a poor understanding of how ethical marketing should work in practice. Marketing consultants from established marketing companies (or marketing agencies) such as think tank marketing can help in setting up ethical marketing programs.

The process of marketing goods or services outside the parent company's home country is called export marketing. Marketing companies with experience in international marketing can assist with international marketing programs.

Analysis of the external marketing environment, including factors such as customers, competition, and social change is collectively called external analysis. External analysis is conducted by marketing companies for clients.

A closed computer network connected to share information between different companies or third party organisations is called an extranet. Web design companies and marketing companies planning web design services such as thinktank marketing & advertising, can help in the development of blue extranets for clients.