A product in decline or easily vulnerable to attack due to its poor quality or marketing power is known as a weak product. For a product analysis of a potentially weak product, a reputable Manchester-based marketing agency should be able to advise about weak product strategies.
A weblog is also known as a blog. It is an effective way for an individual or organisation to express their beliefs. Marketing consultants or marketing agency specialists can help clients use weblogs as an effective marketing communication channel.
What's in it for me. A good way of summarising what customers want when choosing to buy a product or service.. can be used by marketing consultants or an advertising agency as an acid test to measure the relevance of a proposition. Any good marketing agency can help determine the WIIFM factor.
The spreading of information through human interaction alone. Some marketing agency campaigns have used this as key element, for example, the British Gas privatisation's 'ask Sid' promotion.
