Values and Lifestyles is yet another method of placing people into pigeonholes (categorising people).VALS categorises individuals into groups dependent on the to their way of living: Belongers, Achievers, Emulators, I am me, Experiential, Socially conscious, Survivors, Sustainers and Integrators. VALS is used regularly by marketing agency consultants in the evaluation of marketing strategies.
The merger or acquisition of two companies within a market but compliment each other because they are within different parts of the channel, e.g., a manufacturer merging with a retail chain, or a supplier merging with a company that buys its products in order to market their goods. A professional marketing agency can assist with vertical integration strategies.
The long-term aims and aspirations of the company for itself are referred to as company vision. A marketing agency can help with development of company vision.
