Marketing Services Glossary

Packaging is an integral part of the product experience. Some packaging is purely functional and is present for distribution purposes only which is commonly soon when products are packaged for internal distribution within an organisation. Packaging design is usually developed by a packaging design services organisation, advertising agency design company and is used to add value to a brand, provide instructions an appeal to a particular type of market. A marketing agency to advise on packaging design considerations.

Pricing goods in line with the competition is known as parallel pricing. Any good marketing agency can assist with parallel pricing development strategies.

Also referred to as the 80:20 rule by marketing agency professionals. 80% of your business comes directly from 20% of your customers.

Entering a market with a low price or changing the price of an existing product in the market to gain market share is known as penetration pricing. Your marketing agency can assist with penetration pricing programs.

Perceptual mapping is the charting of consumer perceptions for market brands and is used by marketing consultants, or a marketing agency to look for opportunities, threats and trends within markets. Perceptual mapping can be used for a number of other things by marketing consultants and measurements used in perceptual mapping often include factors such as price, quality, prestige, etc.

Data related to a living individual who can be identified from the information is defined as personal data.

Advertising features, display racks and cardboard cut-outs positioned at the place where customers buy products. POS advertising is generally developed by an advertising agency or design company such as the full-service marketing agency in Manchester - thinktank.

Website adverts which pop-up in a separate window or within the window used by a website visitor known as pop-up adverts. When introduced by a web design company they can become very irritating to website visitors, however used strategically under advice from an online marketing agency, they may be used for market research purposes, or targeted adverts can, if used correctly, be effective.

A portal or web portal generally has a number of meanings. A portal Is most often used to describe a website developed by a web design company which is a central point of reference. A full description of a web portal is beyond the scope of this definition however portals were originally developed as a reference point, known today as search engines. Government portals, business portals horizontal and vertical portals are order terms used to describe them however a web portal is generally regarded as a place to go to get information about a specific topic, company, organisation etc. You can ask the advice of a marketing agency specialising in online marketing if you're looking to set up a web portal.

Portfolio management is the process of managing a range or 'portfolio' of products or services and new developments in an integrated way, analysing the competitors in each market and recommending methods for optimising the future portfolio. Portfolio management is generally under the control of a marketing consultant, marketing agency or internal marketing departments for larger organisations.

Positioning is a term used by a marketing agency to denote how a product or service will be 'positioned' in the market. A marketing company or advertising agency will generally work together with the client to develop a set of key values and communication objectives to support the product positioning. Once the positioning strategy has been decided upon advertising services or design services then produce literature such as a company brochure, advert etc to promote the product or service in line with the product positioning decision.

Marketing activities prior to product launch are called pre-marketing. Marketing services experts generally exist with the pre-marketing activities prior to product launch. A marketing agency with experience NPD marketing specialists such as thinktank can assist with traditional off-line and online activities required for pre-marketing.

A product with a high price, usually sold on style, quality uniqueness or rarity is said to be a premium price product. These 'exclusive' products are normally sold through selected outlets known as selective distribution channels. It is advisable to let a marketing agency handle strategies for premium price products.

A company's product or group of products with similar characteristics. Product lines may contain a subdivision of further product lines.

AKA product marketing manager - An individual in a company who is responsible for the marketing of a product or group of products. In larger companies this post reports into the marketing director. In smaller organisations a product manager post may not exist and the role of marketing may be left to a senior manager in a different department or under the control of an external marketing company or marketing consultant. The thinktank marketing agency provides outsourced marketing management for companies in Manchester, Liverpool and surrounding areas of the Northwest.

Product placement is the use of a product or service within a television or radio programme, or a film by an advertiser. In the UK rules on product placement where strict before the guidelines were relaxed in 2009. A marketing agency specialising in advertising agency services should be able to advise you on product placement plans.

Assigning financial resources to the various elements needed for promoting a product or service. This 'mix' is used as a basis of promoting the product. A well respected marketing agency or advertising agency can help in the development of a viable promotional mix for a product or service.

A promotional plan or tactical plans is an integral part of the marketing plan. Promotional plan is only a small part of the marketing plan, however it is considered by many small organisations as the marketing plan itself. And marketing agency in Manchester or Liverpool such as think tank marketing can develop comprehensive promotional plans and marketing plans for SMEs.

The process of developing relations and finding positive angles for gaining press and media exposure. Online PR is a separate specialism within public relations and is provided by any good online marketing agency.

Governmental organisations set-up to meet the needs of the country. These bodies generally exist to serve without making a profit.

A method of gaining extra sales by use of point-of-sale advertising, stocking offers to resellers etc. the purpose here is to pull the product through the distribution channel and push it to customers. This is termed 'push-pull' by marketing agency professionals.

Push promotion involves working with a wholesaler or retailer to push products to the customer. Incentives are used such as price offers alongside visible promotional activities such as dump bins or other forms of POS.