Marketing Agency, Advertising Agency & Design Agency Glossary

Sales promotion does what it says, promote sales. Sales promotion initiatives tactics include money off coupons, additional discounts, extended guarantees, free gifts or samples, high visibility competitions, vouchers, product demonstrations, sales team bonus incentive schemes etc. Sales promotions tactics can be developed by a good marketing company or advertising agency like thinktank marketing in Manchester & Liverpool.

In market research, a selection of individuals for research that contains a representative sample of the market. In promotion a sample is a small pack of goods distributed to prospective customers in order to experience the product.

The difference between market research findings and actual outcomes - normally this process takes time to see the outcomes before a comparison can be made.

Sandwich boards are used in a number of ways, mainly by retail outlets. Originally designed to be placed over the head of a person who stands within a certain area, Sandwich boards contain advertising on the front and back. In the modern day Sandwich boards are seen outside retail outlets in a number of innovative formats including anti-wind or anti-vandal Sandwich boards etc. Sandwich boards can be designed by a good advertising agency or design company.

A scamp is known in the advertising industry as an artistic doodle like sketch which depicts a creative idea developed by an advertising agency design company for a new corporate brochure, advert or promotion for clients company.

The evaluation or testing of a product during the pre-marketing phase by a full-service advertising agency like thinktank Manchester is known as screening or product screening.

An Internet term for a site where you can search for what you are looking for when you insert a series of key words or phrases. An advertising agency specialising in online advertising can help with SEO for clients looking to develop search engine strategies.

Search Engine Optimisation (SEO) is the process of optimising a website design by a reputable web design company or web services company so that it appears high on search engines for a longer period of time, without the need for paid advertising services on the Internet. SEO services are generally provided by web design companies or web services organisations with and online marketing consultant operating as part of the team.

Chosen agencies or resellers of a product or service - often to maintain exclusivity of the product and a high price. Advertising agency clients will then ask for campaigns to reflect products sold through selected outlets making them look and feel exclusive.

An agreement between two parties (either in the same company or with suppliers or customers) that clearly defines the expectations required from one or both parties. For Example an advertising agency may have an SLA with a client for a retainer agreement.

Method of placing products of similar perceived quality within the same promotional setting, or company's product portfolio. It justifies the extra 'premium price' of relatively unknown brands. A shared values approach in the only works if the product perception or perception of the organisation selling the product is a reputable. For assistance in delivering a shared values approach to product or service marketing, and is generally requires input from an experienced marketing company such as thinktank Manchester or thinktank Liverpool

Unsolicited e-mail, often advertisements sent to a very large number of recipients. A good online marketing consultant or reputable web design agency within the Manchester or Liverpool area can advise on alternative forms of marketing known as opt-in online marketing. Any Advertising Agency worth its salt will not touch SPAM for promotion.

Spin is simply another term for a putting the best for a forward. Whilst the media is the master of spin, the term spin or spin doctor is generally used as a negative term to describe individuals who may betray misleading information and semi-truths as positive communications. The art of spin is the amalgamation of intelligent PR, good marketing communications, clever copywriting or scriptwriting and, the uncanny ability to convince or portray a message to the general public. Spin can be used to grow company business or as a defensive strategy in time such as damage limitation or crisis management. Talk to a good marketing company or advertising agency about ethical spin, such as thinktank, operating in Manchester, Cheshire, Lancashire, Merseyside etc.

Sponsorship is form of sales promotion where a sponsors or funds an event. A full service advertising agency like thinktank will generally be involved with sponsorship programmes.

Products and establishments are divided into SIC codes depending on various factors. The system was originally developed by the US Department of Commerce. For example ad Advertising Agency will have a specific SIC code which is different to a manufacturing company.

The decision making process that examines and recommends the best strategies for a company to market new and existing products. A strategic marketing consultant from a marketing company or full-service advertising agency such as thinktank or provide effective strategic marketing planning

Spending time using the Internet visiting websites is known by design companies or design agencies as web surfing. An advertising agency specialising in online surfing analysis will help companies connect with 'surfers'.

A matrix used for examining the Strengths, Weaknesses, Opportunities and Threats for companies, products or service within a market. The idea is to maximise the strengths and opportunities and minimise the weaknesses or threats. SWOT can also be in a quantitative form whereby weighting factors are added to each element of the SWOT. For effective SWOT analysis it is recommended that a marketing company or full service advertising agency like thinktank is involved in its development.