direct mail

The USA has led the way for many years in direct marketing. The use of direct mail has grown significantly over the past decade, many companies choosing to use mailings exclusively without resorting to general advertising. These companies use mailings because of the relatively low cost of reaching a specific target audience quickly and effectively.

Good direct mail will be opened, read and acted upon, even allowing feedback of important marketing information. Sales growth corresponds strongly to well executed direct mail. Finally, remember not to include too many individual items in your mailers and most important, include a well-written letter - not an in-house produced one.

The Tip Top Think Tank has vast experience of direct mail. Contact us now for more details.