Marketing consultants Manchester - The Tip Top Think Tank Marketing UK

Corporate image What is a corporate image? The simple answer is that three elements make up the image; * Company logo * Company literature style and tone * The perceived image of the company brand (often different to what companies themselves perceive) Developing a good corporate image requires marketing-led design. Prior to producing the corporate image the marketing objectives, 'positioning', culture and style need to be assessed, then fed into the design process. The company's communication objectives are then developed, finally the finished work is presented to the client, complete with a marketing and design rationale as to why the particular 'corporate image' has been created. This is a particularly complex area to develop and is unlikely to be achievable by using the services of a 'design' or 'advertising' agency. Marketing and design expertise are absolutely essential in getting the right results. Always ask any agency about the marketing qualifications and commercial marketing experience of their in-house 'marketers' before committing. The Tip Top Think Tank has a wealth of experience in producing corporate identities for blue chip and small companies alike. This expertise extends to both private and public sector.