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Conferences Planning a conference? What are the objectives you hope to achieve and how do you plan to achieve them and monitor the success of your conference. Simplistically it is fairly easy to arrange a venue, produce slides, provide entertainment then ask your workforce or customers how they judged the conference to be afterwards. Be realistic - you are probably the boss and people are generally always polite! Good conference planning should form an integral part of the marketing planning process. There should always be achievable objectives and a follow-up plan to ensure that you are getting the maximum effect for your money. Choose your audio-visuals wisely, there is no point in spending heavily on the venue or entertainment if your A/V slides are plain or done 'in-house'. Remeber that interactive slides presented by you in a punchy fashion always gets good results - even in times of difficulty. If you need further advice on planning your event, event management or A/V support then e-mail us and we will be glad to help!